High Kicks and Splits, Monkey Mind, and Advertising

by Thomas Kurz

A long time ago, I was talking with Alex Haddox, on his podcast, about developing flexibility for martial arts and self-defense. His first question was about my background. In my answer I told him about my education and about the reason for beginning my publishing with a book on flexibility. Below is my expanded explanation of that reason.

After immigrating to the U.S.A. in the early 1980s as a political refugee, I was looking for a way to make a living from my sports-science know-how. So I was looking at publications on various aspects of sports training and p.e., among them martial arts’ magazines. Especially in those martial arts’ magazines, I noticed a need for good instruction on practically everything. I decided to sell my know-how on flexibility, because it’s so easy to advertise.

Think, how would you advertise, let’s say, the best method to improve a high jump and a reach jump? It’s difficult to show a photo of a dynamic movement that convinces people. But with flexibility it is very easy: a photo of a split between chairs proves a point: the great range of motion combined with considerable strength. But I did not use a photo of a front-back split — I used a photo of a straddle split because, unlike the front-back split, it plays on a human viewer’s “monkey mind.” It is similar to a frontal presentation, the posture assumed by primates (monkeys, apes, and humans) in confrontations. Below are examples of the frontal presentation posture in primates:

Gelada, a large baboon-like monkey, in frontal presentation posture
Gelada, a large baboon-like monkey, in frontal presentation posture, a posture of dominance

Members of Waihirere from Gisborne perform during Te-Matatini National Kapa Haka Festival in 2015 in Christchurch, New Zealand
Members of Waihirere from Gisborne perform during Te-Matatini National Kapa Haka Festival in 2015 in Christchurch, New Zealand

Maori haka dance performed by Munster Rugby team
Maori haka dance performed by Munster Rugby team


The New Zealand National MMA Team performs a Maori haka dance at IMMAF Worlds 2018

Tom Kurz perform a hanging straddle split (side split) with a model sitting on his thigh
The photo of a straddle split (side split) I used in advertisements for my books and videos on flexibility training.

Tom Kurz throws a high roundhouse kick with no-warm-up
In advertisements I also used photos of my high kicks. High kicks look similar to straddle splits, and so to the frontal presentation posture of primates.


To obtain my flexibility know-how, see publications listed below.

Flexibility Express: Flexibility and Functional Strength in No Time
Stretching Scientifically: A Guide to Flexibility Training
Power High Kicks with No Warm-Up!

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